Alonso Martínez
Alonso Martínez

Alonso Martínez

Country Manager, Grow Iberia SL

Name

Alonso Martínez

Background

Alonso has over 15 years of experience leading agricultural and industrial operations within highly regulated sectors, with a strong focus on medical cannabis. Throughout his career, he has successfully managed indoor and greenhouse cultivation facilities, GMP-certified manufacturing processes, and full seed-to-sale operations across Europe and LATAM. His expertise spans regulatory compliance and international certifications (GACP, GMP, organic), advanced extraction methods, and innovative product development. Alonso also brings strong leadership experience across multidisciplinary teams, combining operational excellence with disruptive R&D and strategic planning to deliver sustainable growth and solid financial results.

Motivation

“I am driven by the challenge of building compliant, efficient, and scalable cannabis operations in some of the world’s most demanding regulatory environments. Medical cannabis sits at the intersection of agriculture, science, and patient impact, and I’m motivated by the opportunity to professionalise the industry while creating real value for patients, businesses, and regulators alike.”

Investors, businesses, regulators, and industry partners can connect with me to discuss:

  • Medical cannabis operations and scaling
  • Regulatory compliance and certifications (GACP, GMP, organic)
  • Cultivation systems (indoor & greenhouse)
  • Extraction technologies and product development
  • Supply chain and seed-to-sale models
  • Strategic planning and operational optimisation
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